I didn’t start as a developer. I started by understanding how ideas become real.
Early in my career, I built Thinkers Design in Chile, working directly with clients, creating brands, and learning how businesses communicate and grow. That foundation shaped everything that came next.
When I moved into the U.S. market, I stepped into larger systems: leading creative direction, product development, and eventually operations.
At Speaking Roses, I was part of building something from the ground up. I helped create the name, shape the early brand, direct marketing and positioning, and later operated as COO while the company expanded its proprietary technology through licensing in over 50 countries.
That experience changed how I think. I stopped seeing design, marketing, and operations as separate things and started seeing them as one system.
At Vidit, I combined operations with product, UX/UI, and marketing direction, working closely with developers, creatives, and business teams to bring digital platforms to life. I learned how to translate ideas into structured systems that people can actually use.
Today, I take that same approach into everything I build.
At Edge Capital, I designed and built a full CRM/ERP system from the ground up, handling applications, underwriting, loan servicing, collections, documents, and reporting. Not just as a concept, but as a real working system used in daily operations.
At Edge Automotive, I led the rebrand, built the website, created the CRM, and developed the lead generation systems.
With Elite Smiles, I design and operate patient acquisition systems where marketing directly impacts real people making real decisions.
Across all of this, I’ve embraced a new layer: AI. Using GPT, Codex, Gemini, and modern tools, I now build faster, smarter, and more efficiently. I call it vibe coding: the focus is not just writing code, but designing systems that work.
I build the systems behind how businesses grow.